Changing Attitudes through Evaluative Conditioning: Challenges and Promises

Aims of the workshop

To understand what are the causal mechanisms (mediators) that make EC efficient, therefore helping designing procedures that lead to strong as opposed to weak changes in preferences. We are also interested in possible moderators that affect the EC effect in the direction of increasing the respective effect. We are particularly interested in examples where EC has played an important role in changing attitudes rather than forming attitudes, since the former case has more ecological validity implications.

Schedule of the workshop

    First day (14th of September)
  • 9:00 – 9:30 Opening ceremony
  • 9:30 – 11:00 Anne Gast, PhD, The influence of propositional knowledge and memory on EC effects
  • 11:00 – 11:30 Coffee break
  • 11:30 – 13:00 B. Keith Payne, PhD, Changing implicit attitudes seen under the framework of contemporary theories in the field of implicit attitudes. The misattribution account of the EC effect
  • 13:00 – 15:00 Lunch break
  • 15:00 – 16:30 Marco Perugini, PhD, On self-referential framework as an EC procedure. Main findings and links to the propositional and associative accounts in explaining EC
  • 16:30 – 17:00 Coffee break
  • 17:00 – 18:30 Steven Sweldens, PhD, The EC procedures - how good they are for changing already existing preferences? The case of conditioned brands
  • 19:00 Dinner

  • Second day (15th of September)
  • 9:00 – 10:30 Florin A. Sava, PhD, Implicit interventions that alter implicit cognitions - A meta-analytic comparison between EC and attentional training procedure. Current status from an evidence-based perspective
  • 10:30 – 10:45 Coffee break
  • 10:45 – 12:15 Rainer Banse, PhD, A critical view on EC procedures - insights from an implicit measure perspective
  • 12:15 – 12:30 Coffee break
  • 12:30 – 14:00 Final roundtable discussion
  • 14:00 Lunch

This workshop was supported by a grant of the Romanian National Authority for Scientific Research, CNCS – UEFISCDI, WE number: PN-II-ID-WE-2012-4-077