General information

  • Funding Institution: CNCS – UEFISCDI, Human Resources Programme
  • Project number: PN-II-RU-TE-2014-4-2968
  • Contract number: 360 / 01.10.2015
  • Period: October 2015 - September 2017
  • Total Amount: 549965 Lei (124989 EUR)
  • Project summary:
      Self-report instruments are often employed in studies concerning driving behavior, and until fairly recently they have been regarded as the only way of measuring attitudes. Self-report may suffer from inaccuracies, as reporting may be distorted by several response biases, including socially desirable responding, acquiescence, extreme and moderacy responding, and negative affectivity bias. Of these, socially desirable responding has arguably been of most concern in the context of driving behavior research. Thus, more “objective” measures of driving behavior are typically regarded as a valuable addition to the research arsenal. Therefore, implicit measures for driving behavior or at least for attitudes towards driving behavior (taken into account their clear predictive potential for subsequent behavior) appear also as a more reliable alternative. So far, research on the usage of implicit measures for dangerous driving is extremely scarce. Thus, our first major objective is to develop implicit measures for attitudes towards speeding (based on the Affect Misattribution Procedure) and towards aggressive driving (based on both the Implicit Association Test and the Affect Misattribution Procedure). Our second major goal for the present grant is to test the efficacy of several evaluative conditioning paradigms in altering implicit attitudes towards speeding and aggressive driving, transforming them in less appealing behaviors.
  • Team:

Project's objectives:

  • O1. To develop implicit measures for attitudes towards speeding (based on the AMP) and towards aggressive driving (based on both IAT and AMP).

  • O1 is devided in the following specific objectives:
  • 1.a. Developing an implicit measure for attitudes towards speeding (based on the AMP).
  • 1.b. Developing two implicit measures for attitudes towards aggressive driving (based on both IAT and AMP).
  • 1.c. Verifying the pattern of relationships between the developed implicit measures (for both speeding and aggressive driving) and the existing implicit measure for speeding (based on the IAT).

  • O2. To verify the efficacy of several evaluative conditioning paradigms in altering implicit attitudes towards speeding and aggressive driving, transforming them in less appealing behaviors.

  • O2 is devided in the following specific objectives:
  • 2.a. Verifying the efficacy of an evaluative conditioning paradigm based on general vs. specific pictures in reducing implicit attitudes towards speeding.
  • 2.b. Verifying the efficacy of an evaluative conditioning paradigm based on general vs. specific pictures in reducing implicit attitudes towards aggressive driving.
  • Activity report for October - December 2015: click here to access the pdf format
  • Activity report for January - December 2016: click here to access the pdf format

Disseminating results*:

*All materials are with grant's acknowledgements.